The combination has enabled GE to deploy more capital to reinvest for growth and play offense. A culture of integrity, compliance, safety, and respect for human rights, while reducing our environmental footprint. Both of the stated business units reflect that GEs strategic direction has changed from Conglomerate Diversification to Market Penetration, New Products & Services and Market Development. Based on the internal and external strategic factors determined in this SWOT analysis, it is recommended that General Electric Company: Copyright by Panmore Institute - All rights reserved. Jack Welch's Approach to Leadership - Harvard Business Review