nascar viewership by year

Going against the NFL in the fall can be a tough proposition. NASCAR sits on an upward trajectory for the first time in a while. A paid subscription is required for full access. ", Website (racingnews.co) & SportsBusiness Daily & Sports Media Watch, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) Statista, https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/ (last visited May 01, 2023), Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers) [Graph], Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch, June 16, 2022. Next years championship race will be held in Phoenix, and even though the 2020 race should draw a packed house of 42,000, or 7,000 more than the estimated crowd at Homestead, fans have said they dont like the racing at Phoenix as much. But experts say the reasons are multitude. Most valuable sport event brands worldwide 2019, Racing teams of NASCAR ranked by team value 2019, Average U.S. TV audience of NASCAR races 2019, Daytona 500 TV viewers in the U.S. 2000-2022, To download this statistic in XLS format you need a Statista Account, To download this statistic in PNG format you need a Statista Account, To download this statistic in PDF format you need a Statista Account. And a lot of that will be dictated by the penetration levels that are there at the time of the year. NASCAR still attempts to do the best it can when it comes to getting the word out. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). It was a successful. I ask this question because two of the last three races (prior to Phoenix), at Texas, at Martinsville, were 3 hours, 42 minutes and thats in the fall against heavy competition. HOMESTEAD, FLORIDA - NOVEMBER 17: Kyle Busch, driver of the #18 M&M's Toyota along with his wife [+] Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. NASCAR has proven to be a sport with a huge audience in terms of viewership. Please create an employee account to be able to mark statistics as favorites. As recently as 2013, when Danica Patrick competed in the race for the first time, the 500 had a 9.9 and 16.7 million. Is NASCAR comfortable having a Cup Series race exclusively on a streaming platform, which is great in some respects, but will also limit the viewership possibilities compared to a race on a broadcast network? NASCAR scraped bottom. We couldnt come on any earlier, frankly, so well run the Clash the weekend before the Super Bowl at the L.A. Team sponsors are paying attention to that discrepancy as well, to the extent that those network windows continue to be as meaningful in terms of our viewership number. (Keep in mind last years audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.). There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. - Xfinity Series Toby Christie - April 26, 2023 And those ways that didnt always involve traditional broadcast TV. This is a BETA experience. As a Premium user you get access to background information and details about the release of this statistic. I dont think that commentary on a broadcast booth or a studio show is something that is unique to NASCAR. Your email address will not be published. They do. Kyle Busch, NASCARs black hat, won his second title. I think to the extent that if we were a smaller, more niche property that was more dependent on either an at-track revenue model or track attendance, then that narrative would probably be a little bit different. Statista assumes no Every sport has a very passionate fan base. Without this postponement, NASCAR's average viewership is up 3% in 2020. As usual, it ranked much further down in the young adult demographics, placing eighth in 18-49 behind Kings-Warriors and six additional NBA playoff games. NASCAR at Dover live updates, highlights from 2023 race Both Fox and NBC have shown that they will bring the stars of yesterday into the booth today and they will invest where they need to invest to have the star power of our sport. Read more This marks the second straight week that NASCAR has been up in viewership. Viewership of the NASCAR Cup Series increased by six percent since last year, from an average of 3.48 million to 3.7 million viewers. So if you look at where we were in 2021 from a viewership perspective, where were going to net out versus 2019, were actually flat from a viewership perspective if you take out the Daytona 500. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. Motor Speedway. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. The data would back that up. Thats the first time that has happened since 2009 where well have more network races than cable races. (Photo by Robert Laberge/Getty Images), But it's an uphill fight for us and a lot of other sports properties. In todays world TV ratings arent the big deal they once were nor the only thing that matters. Subscribe to The Athletic for in-depth coverage of your favorite players, teams, leagues and clubs. Herbst, and NASCAR, are well aware that fans, and some media, still look to the ratings. The NASCAR Cup Series race at Talladega averaged 4.554 million average viewers on FOX last weekend. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. Herbst spoke with The Athletic before the Cup Series championship finale at Phoenix Raceway about a number of topics: ratings, NASCARs relationship with Fox Sports and NBC Sports, future negotiations, whether a Cup Series race could exclusively be aired on a streaming platform, why NASCAR feels it is one of the most stable sports leagues on television and why its well-positioned to see a growth in viewership in 2022. We needed them in 2020. How NASCAR is presented on television by its partners is a hot-button topic, including among some of the industry. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. In todays media world they are now just a small part of what is used to measure the popularity of the sport. The news sort of heads downhill from there. The season ended with two flat tires. Statista. That is more critical to our sport than probably any other sport in America. With fewer fans at the track, you might think TV ratings would continue to rise and maybe even increase as those fans turned on the TV instead of spending money to go to the track. But it is definitely important for us as a sport to be heads-down and doing everything we can in 2022 to make the biggest impact and position us well for 2023. This comes after the first complete season of the NextGen car with many notable events, such as the Busch Light Clash and the new event at World Wide Technology Raceway. Plus, if NASCAR carries this momentum into the 2023 season, everything will be up again. For nearly every major sports league, television rights fees are its biggest revenue generators and the lifeblood needed to keep teams in the black. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Daytona 500 ratings history (1979-present), 1979-2004 numbers from Sports Business Daily. That metric is down 16% over the last 24 months. Compared to all other sports, the curve is in on the uptrend, but on its own graph, the curve is on the downtrend. Its a great viewership opportunity. Has either Fox or NBC indicated that theyre interested in re-upping? Looking ahead to 2022 and your continued efforts to try and find that growth and obtain more viewers, later start times are related to this. NBC reported Monday that its broadcast of the NASCAR Cup championship race from Homestead-Miami Speedway in Florida drew an average of 3.759 million viewers, its best audience for its half of the season. Obviously, NASCAR would like to see growth, but looking at the numbers, is NASCAR pleased with where its at right now? That was a concession NASCAR made for the big contract. But because were such a large property, such a scalable property and were delivering these 3 million viewers, if we didnt have later start times we would be down viewership almost every single week. Be the first one to comment on this story. Ryan Truex ran away from the rest of the field and easily won Saturday's NASCAR Xfinity Series race at Dover Motor Speedway. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. Follow Jordan on Twitter @jordan_bianchi. So too did Denny Hamlin. ET It would have been nice to have heard more during the championship race from Earnhardt. So more people are tuned into Amazon prime or Netflix NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. In terms of tier one sports properties, he said. The only potential exception to that at the end of their season will be the NFL. You hear often it should be around three hours. This might be why some other totals are different. If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. The 2020 and 2021 Daytona 500 were rescheduled due to inconducive weather and they happened on Mondays. The sport mishandled the on-track racing by introducing the 550 horsepower package which caused the fanbase to lose trust. On Twitter, Adam Stern highlighted the viewership of the event, posting: What has caught the attention of many, however, is how they have managed to outshine other sports in numbers of viewership but have not been able to beat its last years record of viewership. or Disney plus; there's more competition for those eyeballs then there's ever been. The 2019 race averaged a 5.3 and 9.17 million, while the 2018 event averaged a 5.3 and 9.30. UPDATE: Sunday's NASCAR Cup Series at Phoenix scored a 2.8 rating and 4.6 million viewers on FOX, down 15% in ratings and viewership from last year (3.3, 5.4M), down 30% and 31% respectively from . The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. They did not find their way into the 2022 schedule. Steve Phelps, NASCARs president, had an interesting comment when he spoke to reporters, saying that NASCAR is the most stable sports property on television since 2018. Thursday's opening round of the NFL Draft averaged a combined 11.29 million viewers across ESPN (5.62M), ABC (4.11M) and NFL Network (1.56M), up 13% from last year (10.03M). Upon further review, however, the country's most popular racing series has a reason to be concerned. NASCAR ranked as the first- or second-most viewed sport of the weekend 17 times. Website (racingnews.co), & SportsBusiness Daily, & Sports Media Watch. NFL Draft viewership bounced back from last year, led by a double-digit jump for the primary ESPN broadcast. He is a veteran sports reporter, having covered the NBA, NFL, Major League Baseball, college basketball, college football, NASCAR, IndyCar and sports business for several outlets. This includes the total viewership, the percentage being up or down compared to last year, and extra information that can range from unfortunate circumstances for television coverage to the household share. But almost every single property the NFL and NHL had two recent rights deals that included some OTT rights. And because of the changes weve made as an industry that allows for the scheduling innovation that weve had over the last two or three years, our case to the networks for those network windows is a little bit more palatable. Is shortening the schedule back a little bit something to consider? In viewership and the key adult demographics, NASCAR dominated the FOX Sunday night line-up of animated series none of which averaged even one million viewers. What really has allowed that change to be possible is a lot of the recent scheduling changes that weve made. The good news for us is we have all the data from how midweek races performed versus how we perform on a Sunday against the NFL. And like most entities in sports and entertainment, NASCAR is enjoying pent-up demand among fans who couldn't attend as many races during the pandemic. That exposure now comes not just from TV, but through streaming platforms, attendance, and even social media. Lets take a look at the data more closely. Ratings were like Bible verses, an almighty Gospel preached to stakeholders on how much of NASCAR was reaching the masses. However, NASCAR has been taking major strides as the on-track product is improving, the schedule is being changed, bold decisions are being made, and communication between each party is better. These numbers were slightly lower compared to the 2019 Daytona 500, where they. The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. Lets take a deeper look at the data from the last five years. You need at least a Starter Account to use this feature. NASCAR averaged 2.93 viewers across Fox and NBC Sports in 2021, down 4 percent from last year (3.06 million) and 6 percent from 2019 (3.11 million), according to Sports Media Watch. Related: Phoenix race results from March 13, 2022 (NASCAR Cup . As a Premium user you get access to the detailed source references and background information about this statistic. And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. Certain races you could name are more tradition-rich than others. At the start of the 21st Century NASCAR TV ratings meant everything. Where ESPN+ or Peacock are today from a subs perspective versus where they will be in two years, it may change that calculus. Jordan Bianchi is a motorsports reporter for The Athletic. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. It brought a household rating of 2.33 for FOX. This Talladega tv rating doesnt add up FOX has been averaging -500,000 viewers for all of their races this year Theres no way the Talladega viewership couldve increased over 2022, when NASCAR was actually seeing slight increases. After a marked decline in the middle of the previous decade, NASCAR's television numbers have been on the rebound over the past five years. NASCAR is no exception. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. Show publisher information I think probably too early to tell. This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million. Im spending a lot of time right now meeting with teams individually to walk them through this kind of tradeoff between total viewership and giving us the best chance for success from a consumption perspective, both in 2025 and whenever the next TV deal runs through. This year's viewership will be the Daytona 500's worst since the start of data availability began in 1979, . I probably would have been in a different position if the rights deal came up in 2018. pelicans vs celtics prediction, septic tank permit records alabama,

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