By using iSpot.tv, you accept our. Get your ticket for the April 5 Ad Age Next: Retail event at AdAge.com/NextRetail. To achieve this goal, the team has a special system just for Miller. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . He can be seen in a recliner chair, playing a game of HORSE with other workers and even donning special Wendys pajamas and slides. Launching today, Wendys is paying homage to its classic Wheres the Beef? ad where the catchphrase was featured on The Simpsons and SNL. The campaign will air throughout the mens NCAA Tournament online via the March Madness Live app and on TV (CBS, TNT, TBS, Tru). We love to be where our fans are, and clearly, the passion around March Madness and college hoops, for women and men, is super important to our fans. Wendy's March Madness ads include Reggie Miller, breakfast | Ad Age Optimize TV Ad Spend With Q1 2023 Insights. Submit ONCE per commercial, and allow 48 to 72 hours for your request to be processed. He even goes so far as to say that he would choose Wendys over a trip to Hawaii! Wendy's Reggie Miller Not Letting Kenny Smith In a - Commercial Song (Wendy's), "I knew coming into this they were going to give us a little bit more leeway on the commercials and how to approach them. In the commercial, he plays a character named Lil Rel who is surprised to learn that Wendys now serves breakfast all day. Wendy's is bringing back familiar elements of what's become something of a slam dunk for the restaurant brand: advertising and promotion tied to the NCAA men's and women's college. If the potatoes are cooked in, Read More Are French Fries Kosher for Passover?Continue, Eggo waffles are a breakfast favorite for many people, but some are concerned about whether or not they contain dairy. Miller was asked whether he got to keep any of the swag hes seen wearing in the commercials. Sign up to track 38 nationally aired TV ad campaigns for Reggie Miller. Reggie Miller struggles to find his bobblehead of himself as employees help him settle in at a Wendy's. His explanation for doing so is because of March Madness, but the real reason could be for its breakfast. And finally, the fourth actor is Kyla Pratt, who plays the daughter. Reggie Bush's Wendy's Ads Build on Its Breakfast Momentum - Adweek 28th March 2021. I liken Yeti to Wendys in a lot of ways, in that the differentiation they have in the product leads to great consumer engagement and passion for the brand, and ultimately, they are using that to tell the story, he continued. The company has seen more customers utilizing the breakfast menu as a midmorning snack than a first meal of the day, executives remarked on a recent conference call. Required fields are marked *. She might be on edge because she already has H.A.L.F.O.F.F. A Wendy's employee says that when Reggie Millier wants a Baconator -- he needs it immediately. The advertising agency VMLY&R creates a funny commercial for Wendy's. The Wendy's advert features Reggie Bush, a former American football running back who now serves as an on-air college football analyst for Fox Sports. Today, Miller is regularly compared to Golden State Warriors superstar Steph Curry. You may unsubscribe at any time. Media. Once verified, the information you provide will be displayed on our site. . Real-Time Video Ad Creative Assessment Reggie Miller has decided to move into a Wendy's in Orlando, and he says he loves it so much, he'll never leave. Sign up for Ad Age newsletters here. Wendys is offering its breakfast menu at half-price through March 31, when customers order via the Wendys app. Maestas, a member of Sports Business Journals Forty Under 40 class of 2015. Who is in the new Wendys ad? How to Remove Iron Supplement Stains from Teeth? 1,390 Followers. Wendy's Hot & Crispy Fries TV Spot, 'Fries With That', Wendy's Breakfast Biscuits TV Spot, 'A Hot Buttery Treasure', The General TV Spot, 'Uncle Drew: Everything To Prove', Illinois Office of Tourism TV Spot, 'Welcome to the Middle of Everything' Featuring Jane Lynch, Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. "I always find a way to kind of slip those in my bag. By using iSpot.tv, you accept our, McDonald's McCaf Strawberry Banana Smoothie, McDonald's Minute Maid Blue Raspberry Slushie, Real-Time Ad Measurement Across Linear and CTV, Marketing Stack Integrations and Multi-Touch Attribution. It will also air in the womens NCAA Tournament on ABC/ESPN and across all networks including March NASCAR races on Fox, NHL games on ABC, and SportsCenter on ESPN. Dont miss the latest news. SBJ I Factor presented by Allied Sports features an interview with Navigate founder A.J. There are four actors in the new Wendy's commercial. The peppers are typically red or green in color, and have a mild to medium level of heat. August 24, 2021. Reggie Miller has decided to move into a Wendy's in Orlando, and he says he loves it so much, he'll never leave. Launching today, Wendy's is paying homage to its classic "Where's the Beef?" ad where the catchphrase was featured on "The Simpsons" and "SNL." Some employees, like Thomas, are excited while others, like Kathryn, are frustrated, slamming the spray bottle down after wiping down a table as Reggie yells in the restaurant behind her. September 9, 2022. Submissions should come only from actors, their parent/legal guardian or casting agency. Jon Springer is a Senior Reporter for Ad Age, covering food and CPG marketing. From now through March 31, fans can also get half off their breakfast when ordering through the app. Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. Describing his top marketing priorities for the year, Loredo pledged to dig deeper into programs that have already shown promise for Wendysa focus on better food, particularly breakfast; partnerships like the NCAA basketball tournament and college football; and more digital activity, which is a boon for first-party data and can aid operations efficiency. Reggie Miller is going to be featured in more Wendy's spots. The girl in the new Wendys commercial is actress and model, Paola Antonini. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Leaders Group. There are four actors in the new Wendys commercial. Basketball HOFer Reggie Miller is moving back into a Wendy's restaurant in a series of lighthearted ads again this year, as part of the fast food chain's advertising and promotion tied to the NCAA men's and women's college basketball tournaments. It is a leaner cut of meat than other parts of the lamb, and has a strong flavor. Because we are not the producers of this spot of other videos that appear on our website, we do not handle most of the data related to . SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazines awards, such as Forty Under 40, Game Changers and others. Javon Johnson is the man who appears next to Andrea-Frances Taylor and their son towards the end of the commercial. (Wendy's), "But another thing I like are the candy-striped pajamas because a lot of people say oh my God did you go to Indiana University? because thats kind of their warmup. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. Miller is seen in a Wendy's restaurant cheering on . 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(REUTERS/Dominick Reuter / Reuters Photos), GET FOX BUSINESS ON THE GO BY CLICKING HERE. Basketball Hall of Famer Reggie Miller will be calling NCAA Mens Basketball Tournament games as March Madness begins, and fans will be able to see him during the timeouts as well. . Your email address will not be published. The NBA Hall of Famer is once again hitting the commentary booth for the . "That Wendy's Reggie Bush commercial is hilarious," they exclaim. Are you a print subscriber? This means that the final product is safe for those who are lactose intolerant or have other dairy allergies. Wendy's. It's Reggie Miller! Rick is best known for his roles in movies like Ghostbusters, Spaceballs, and Honey, I Shrunk the Kids. US Ad of the Day: 'Square's the Beef' sees Reggie Miller rebound Wendy This year's ads include "six commercials featuring Miller, largely more as a supporting . Hall of Fame NBA player Reggie Miller is moving back into a Wendys restaurant in a series of lighthearted ads again this year. 2023 Leaders Group. Buy your ticket for the Ad Age A-List & Creativity Awards Gala at AdAge.com/ACGala. Wendy's 'Square's the Beef' campaign tweaks famous slogan March Madness spot promotes burgers with Reggie Miller By Jon Springer. Fruits are a source of carbohydrates and sugar, which can be used for energy by the body. Wendy's, the official breakfast and hamburger of March Madness, has called upon NBA legend Reggie Miller to suit up again for a new campaign. By using iSpot.tv, you accept our, McDonald's Bacon, Egg & Cheese McGriddles. In the past 30 days, commercials featuring Reggie Miller have had 62,145 airings. 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Five-time NBA All-Star Reggie Miller speaks during the 2012 Naismith Memorial Basketball Hall of Fame enshrinement ceremony in Springfield, Massachusetts, September 7, 2012. However, there is a loophole. Wendy's Debuts New Ad Starring Reggie Bush - adweek.com Other deals the chain has associated with this years NCAA Tournamentall of which require consumers to order through Wendys app or websiteare $1 Daves Singles burgers (through April 10); free delivery on app or web orders through and $3 off all orders of greater than $15 (through April 4); and a buy-one, get-one-for-$1 offer on all chicken sandwiches (through April 10). We see Reggie sleeping in a chair outside Wendy's, banging on the windows when he sees an Why Reggie Bush's Wendy's Commercial Has The Internet Buzzing Check out our FAQ Page. Timely, daily updates provide the latest developments and news relied upon by industry leaders. Here are your FOX Business Flash top headlines. However, instead of playing horse, the crew have changed it up to make things more interesting and relevant. Submissions should come only from actors, their parent/legal guardian or casting agency. (Wendy's) "I knew coming into this they were going to give us a little bit more leeway on the commercials and how to. Its a great way to engage, Loredo said. Once verified, the information you provide will be displayed on our site. For the third consecutive year, Miller teamed up with Wendys as the fast-food chain is the official breakfast and hamburger of March Madness. Sorry, something went wrong with the copy but here is the link for you. Kathryn Feeney (@Kathryn_Feeney) / Twitter The ad spots, along with the promotional deals they . The first actor is Jaleel White, who plays the role of the father. The new Wendys commercial features several actors in various roles. Breakfast was the hardest-hit daypart of COVID, and not everybody is back to their same old habits yet, Loredo said. Reggie Miller TV Commercials - iSpot.tv Agencies Ketchum, VMLY&R, Spark Foundry and The Marketing Arm worked with Wendy's on the campaign. Wendy's advertises its Breakfast sandwiches in a commercial featuring Reggie Miller and Kenny Smith. This material may not be published, broadcast, rewritten, or redistributed. Have questions about this ad or our catalog? Reggie Miller returns. Jon Springer is a Senior Reporter for Ad Age, covering food and CPG marketing. They are: But now that he's retired, he's taken to swiping a few of the promotional products that he wears in Wendy's ads. He formerly covered the food retail industry for Winsight and Supermarket News, and is a former sports and features writer for The Cecil Whig, a daily newspaper in Elkton, Md. Andrea-Frances Taylor is the woman who appears at the beginning of the commercial, sitting at a table with her son. casting that appear in the videos of the different advertising campaigns of or other brands, However, we invite you to know if The guy in the Wendy's commercial with Reggie Miller is actor and comedian Rick Moranis. Wendy's $5 Biggie Bag TV Spot, 'Bag Boys', Wendy's App TV Spot, 'Like a Frosty Without the Fry', Wendy's App TV Spot, 'Like a Hamburger Without Fresh Beef', Wendy's $3 Breakfast Deal TV Spot, 'By Chef Tyler', Wendy's Breakfast Baconator TV Spot, 'Chef's Kiss', This site uses cookies to provide you with a great user experience. By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You can connect with Reggie Miller on Twitter, Wikipedia. 49 print issues delivered to your home or office. Aloha peppers can be used in many different dishes, such as stir-fries, soups, and stews. Aloha peppers are a type of chili, Read More What are Aloha Peppers?Continue, When it comes to Passover, there are a lot of things that you cant have. Likes. French fries are usually made with potatoes, which are not considered kosher for Passover. Wendys revival of the phrase began earlier this week at the Daytona 500, during which Wendys sponsored a car with a Daves Double cheeseburger on the hood and ran a variety of other promotions for its square burgers at the event. 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When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the . About the March Madness effort he said, "our fans will see the square and taste the difference throughout our month-long activations and lineup of delicious digital deals. When Reggie's breakfast Baconator comes through, the team loads his tasty sandwich into a T-shirt gun and fires it directly into the former-NBA star's hands as he lounges in a comfy chair -- the delivery method lives up to the title of "fast food." Considering this, Who are the actors in the new Aaron's commercial? Reggie Miller returns to promote Wendy's during March Madness. NBA Legend Reggie Miller Keeps 'Stealing' Wendy's Promotional Apparel From Commercial Shoots. Hes been an actual champion as well, and the idea of Reggie being more into Wendys than he is into basketball, and moving into our restaurants has been great for us. The growth has been powered by a big ad push, including a $25 million incremental spend last year and plans for another $16 million this year, when it aims for breakfast to account for 10% of total sales. Wendy's Breakfast Baconator TV Spot, 'March Madness: Cannon' Featuring